Privacy & Cookies Policy
This policy explains how we use your personal data and outlines your data protection rights. It also details your right to object to certain types of data processing we may carry out. For more information about your rights and how to exercise them, please refer to the “What Rights Do I Have?” section below.
References to “Silver Tree,” “we,” “our,” or “us” in this policy include both the Company and our franchisees.
Summary of How We Use Your Data
We process your personal data for the following purposes:
- To deliver services to you, send information about properties and related services you request or might find useful, and conduct necessary identity, residency, credit, and legal compliance checks, particularly for tenant suitability assessments.
- To fulfill obligations under contracts you, we, or other parties are involved in or intend to enter into.
- To notify you about updates to our services.
- To process job applications or franchise applications.
- For administrative and business purposes.
- For marketing, advertising, and analytical purposes.
- To uphold legal rights, fulfill obligations, and pursue legitimate interests.
- For other specific purposes, but only with your explicit consent.
We may share your data with third parties, as described in this policy, ensuring they comply with applicable data protection laws.
If we rely on your consent for direct marketing, you can withdraw this consent at any time.
What Information Do We Collect?
We collect and process personal data when you engage with us, use our websites, or register for our services. This includes the personal information you provide directly, such as your name, address, phone number, email address, date of birth, credit history, previous addresses, and identification details, as well as information gathered during transactions.
We also collect:
- Technical Information: This includes your IP address, browser type and version, time zone settings, browser plug-in details, operating system, and platform.
- Website Interaction Data: This includes the URLs you visit on our site (with date and time), pages viewed or searched, page response times, download errors, duration of visits, interaction details (e.g., scrolling, clicks, mouse-overs), and navigation methods within or away from our site.
Telephone Call Recording
We may record telephone calls made to our offices.
It is within our legitimate interests to record calls unless you choose to opt out by requesting that your call not be recorded. If you opt out, we may ask you to communicate with us via email or in writing.
You will be notified if call recording is in operation. Any personal data shared during the call, such as your name and contact details, will be digitally recorded to help us provide services to you or on your behalf.
Call recordings may be used for the following purposes:
- Addressing questions, complaints, or claims raised by you or on your behalf.
- Demonstrating that you were treated fairly.
- Maintaining records required by law.
- Protecting the interests of you, our staff, or both.
All call recordings are securely stored.
What Information Do We Receive from Third Parties?
We may sometimes receive information about you from third parties, including:
- Social Media Platforms: Such as Facebook, X, and Instagram, when you interact with our brand on these platforms.
- Live Chat Providers: Through live chat applications hosted on our website.
- Previous or Current Landlords: For referencing purposes.
- Property Portals: When you request further information about a property or request contact from us.
- Financial Advisors, Mortgage Brokers, Lenders, and Solicitors/Conveyancing Agents: During transactions related to the service we are providing.
- Other Agents or Companies: As needed, with purposes disclosed to you at the relevant time.
Purposes for Processing Your Personal Information and Legal Basis for Use
We process your personal data for the following purposes:
- To Fulfil or Prepare for a Contract
- Providing our services, including handling property sales or lettings, managing fund transfers, and offering related services such as mortgages or conveyancing to or from third parties.
- Arranging end-of-contract processes.
- Sending property details to potential buyers or tenants before entering into a contract.
- Responding to any comments or complaints you submit to us.
- To Conduct Our Business and Pursue Legitimate Interests
- Monitoring the use of our websites and online services to improve and protect our products, content, and services, both online and offline, as detailed in our Cookie Policy.
- Personalising our website, products, or services based on the information you provide, as outlined in our Cookie Policy.
- With Your Consent
- Sending direct marketing related to products and services provided by us, our group companies, or selected third parties.
- Using your data for specific purposes when consent is explicitly requested and provided.
- As Required by Law
- Verifying your identity.
- Responding to requests from government or law enforcement authorities as part of an investigation.
Withdrawing Consent or Objecting to Direct Marketing
If we rely on your consent to process your data, you can withdraw it at any time. However, other legal grounds may still apply, such as those outlined above.
In some cases, we may send you direct marketing without explicit consent if we rely on legitimate interests or if the communication is necessary to deliver contracted services.
You have the absolute right to opt out of direct marketing or any related profiling at any time. To do so, follow the unsubscribe instructions provided in the communication or contact us using the details below.
Who will we share this data with, and when?
We may share your personal data with companies within our corporate group and the third parties outlined in the section below. This is done to provide services to you, support our legitimate business interests, and better understand how you use our products and services. Rest assured, we will not sell or share your information with any third parties except those with whom we have binding agreements that ensure full compliance with this Privacy Policy and all applicable data privacy laws.